Religion and Morality

Look at the perspectives on researchers concerning the possibility that religion and ethical quality are connected. In this article I will be taking a gander at all the distinctive view focuses on why a few people may think religion and ethical quality are connected. I will discuss a couple of things that connect them, for example, still, small voice, divine order morals, Kant's view and Aquinas' view.Many individuals accept that ethical quality depends on religion and the principles written in the Bible and other heavenly books, albeit some state that religion is totally restricted to profound quality and it isn't right to blend the two. A few researchers accept there are three perspectives on the connection among religion and ethical quality, one of them being that profound quality relies upon religion. Strict pioneers are relied upon to have amazingly exclusive requirements of profound quality, R. B Braithwaite accepts in this way, he expresses that ‘to be strict and to make strict cases is to be focused on a lot of good values'.Much strict language is the language of profound quality, and as we have seen strict adherents have subscribed to specific methods of carrying on. Aquinas' accepted that if God exists ethical quality exists and that God made umans just his picture, ‘when we are acceptable, we are mirroring God's picture'. He likewise accepted that integrity on earth thinks about God's ethically acceptable flawlessness, so in light of the fact that God made us dependent on his picture, when we are acceptable we are considering his ‘perfect' image.However Kant's view is the inverse to this, he accepted that if profound quality exists God must exist and that the most noteworthy of good is flawlessness, albeit nobody is great, which implies nobody can be as acceptable or extraordinary as God since he has this ideal picture, and nobody is immaculate in this way can't satisfy those hopes. Kant's contention was that for the presence of God dependent on the xistence of profound quality: There must be a sacred creator of the world who makes conceivable the most elevated goods.Some individuals have faith in Divine Command Ethics since they imagine that God's power is outright and last, and that human explanation has no position. God reveals to us how to live, dutifulness is told. Noncompliance to the expression of God is a wrongdoing. He additionally feels that the presence of God is fundamental for the summum borum (which is the most noteworthy for of good) to be accomplished, and that the summum borum isn't reachable in this life, thusly the presence of God is vital for the objective of profound quality to be figured it out. Another is that profound quality is autonomous of religion.Freud accepted the inner voice is an ethical police officer. The disguised super-personality that controls and mingles human good conduct. Equipped for harming our emotional well-being. A few people accept soul has no otherworldly starting point, it is the result of how individuals are raised. Guardians and educators, instruct us good and bad and we are affected by the earth we are raised in. Everybody's inner voice is diverse relying upon what they were instructed and how they were brought up and youngsters, which means they accept various things, and have distinctive view points.Religion and ethical quality is additionally connected by strict impacts on moral issues. For instance, a US premature birth rights bunch nave incensed some preservationist Christian gatherings by selling condom key rings that have an image of Michelangelds Sistine church, with God giving Adam a condom. The leader of the Christian gathering said ‘this never really manage the awful wantonness rate we have among youngsters. We accept the genuine methodology especially to the youngsters this is focused at is restraint before marriage'.

Roles of Human Resource Management (HRM)

Jobs of Human Resource Management (HRM) The job of the (HR) work has expanded impressively as of late with some of the HR-related exercises being considered as key exercises. These exercises accommodate the expanded job of the HR work in the administration of the business prompting the term vital HRM (HR the executives) which characterizes the distinction in approach and significance of the HR work. The idea of key HRM alludes to HR exercises that encourage vital adaptability with the objective of arriving at a powerful fit and satisfactorily noting the solicitations of the procedure of the association and the earth (De Pablos Lytras, 2008, p.50). This infers the HR exercises which could be considered as vital HRM are the HR exercises which straightforwardly sway the execution of the procedure of the association including those which sway the vital bearing of the association. These exercises are best observed through instances of HR exercises in associations which can be referenced as vital HRM. The models introduced in th is article incorporate the usage of applicable preparing projects to acquire huge improvement an organizations operational execution, the advancement of information the executives in the association, and the improvement of generally ability level in the association. Every one of these models is talked about further. The main model is the execution of important preparing projects to get huge improvement an organizations operational execution. The HR work has as a component of its normal order the preparation of staff in an association. The advancement of staff and their proceeded with development regarding proficient and self-improvement is one of the primary difficulties of the HR work especially in the ongoing time frame where expanded rivalry in the commercial center has requested more noteworthy aptitudes and capacities from faculty (Kaplan Norton, 2004). For preparing and advancement exercises to advance from common HR useful exercises to vital HRM activities, the activities need to have a hidden significance on the side of the associations operational exercises. The examination of Pandey (2007) is significant as it gives a few models wherein the activities of the HR work in preparing and advancement of faculty were viewed as vital HRM exercises. In this exploration, the effect on the firm execution was noted with the upgrade of operational efficiencies of the associations prompting upper hand versus different players in the market. The consequences of the examination demonstrate that the Six Sigma mediation concentrating on a contextual analysis association brought about procedures which are the modern prescribed procedures that synchronize with the socio-social arrangement of the association and make it the differentiator, which is supplemented with its arrangement with the authoritative method of working including the key purpose of the firm, specialized aptitude of the workforce and hierarchical culture which were totally coordinated in the Six Sigma approach and target (Pandey, 2007, p.149). Plainly, for the situation investigation of th e exploration, the preparation activity of the contextual analysis association was viewed as a vital HRM movement given the effect of the procedure on the general methodology in the tasks of the business. The fundamental constraint of the investigation was that the degree was restricted to one single contextual investigation association. Furthermore, the effect was not evaluated and the cases study association was not distinguished given classification contemplations and it was simply alluded to as a global organization in the monetary administrations segment. The exploration of Pandey (2007) identified various different organizations which sought after Six Sigma mediations which could be considered as key HRM activities given the size of the effect of the activities. Linda (2004, refered to in Pandey, 2007) noticed that the HR capacity of Dow Chemical had the option to produce US$3.2 million in positive monetary effect for the association through the Six Sigma mediation activity. In a different model, Bhatnagar Sharma (2004, refered to in Pandey, 2007) noticed that Ford had produced more than US$1 billion in reserve funds from 2000 because of the organizations Six Sigma intercession actualized by the HR work. In both these cases, the HR work sought after apparently key HR activities as the activities taken according to the preparation and instruction of the work power prompted improved operational capacities which upgraded the serious situation of the organizations, and furthermore produced critical money related advantages affecting the primary concern of the organizations emphatically. In the cordiality business, a case of a firm which fuses key HRM in its exercises is the Hilton Group which joins vital HRM to its improved business execution and the conveyance of the Hilton guarantee to its customers (Maxwell Lyle, 2002). The subsequent model is in the advancement of information the board in the association. This is especially useful for associations where information is basic and is the primary ability that separates an association from different players in the market. A case of an area where this is the situation is the expert administrations division. The exploration of Teo et al (2008) is critical to consider as it noticed the HR activities that sway the key situation of the expert administrations firms. These were the HR activities which sway the aptitudes, information and abilities of the staff in the association with a specific spotlight on the administration of information laborers as this legitimately prompts the expanded seriousness of the expert administrations firms. It is the advancement of the human capital and its foundation as the key differentiator for the organizations and its upper hand that recognizes this specific activity to be considered as vital HRM. Youndt Snell (2004) is addi tionally a significant diary to consider as this shows the expanded significance of human capital in the upper hand of associations versus other unmistakable capital and resources that used to drive the intensity of associations. The effect of human capital and its connect to the organizations execution has been noted in other research fills in also (Teece, 2003; Hill et al, 2003). The impediment in the utilization of the exploration of Teo et al (2008) as a contextual investigation look into for this paper is that it doesn't give the particular names of the expert administrations firms remembered for the examination. The third model is the improvement of in general ability level in the association. The exploration of Sharma Bhatnagar (2009) demonstrated how the advancement of an ability the board procedure is one of the key vital HRM activities that significantly affect the presentation of a firm. The ability the board system can affect not just the ability level of the individual workers in the association yet in addition the administration in various degrees of the association. The administration of ability and the pipeline is a vital HRM movement as it impacts the initiative pipeline of the association (Cogner Fulmer, 2005). Similarly as with the past two models, this case of a HR movement prompts improved execution in the association. Ability the board hence is a driver of the upgraded capacity in the association and its improved operational and money related execution (Chugh Bhatnagar, 2006). The exploration works demonstrated for this case of the improvement of ability the executives in an association as a vital HRM activity demonstrate this is viewed as a key movement that numerous associations seek after. Be that as it may, the exploration works have not named the particular associations used in the examination works and the contextual analyses reliable with ordinary private investigations. By and by, obviously ability the executives is viewed as a significant activity for associations and is one movement that is remembered for the classification of key HRM activities. This is driven by the effect that the activity has on the exhibition of the association just as the subsequent serious situation of the associations which are actualizing ability the board methodologies to build up the aptitudes and capacities of the staff in the association. The ability the executives incorporates activities that build up the work force in the association and furthermore draws in and in itiates other staff to the association so as to raise the general ability level that exists in the association. The models are just a portion of the HR exercises that could be considered as key HRM. The models introduced are not intended to be thorough as there are surely various different activities that can characterize key HRM activities. The models do show that there are various rules that support the exercises started by the HR work all together for these exercises to be considered as vital HRM. The HR exercises that are available in an association which can be named vital HRM exercises are those which sway the upper hand of the association with the HR work driving the advancement of the activity and dealing with the activities identified with the activity. These are additionally the exercises which are a piece of the run of the mill HRM work however which presently include a key perspective as far as the activities taken especially as these identify with and bolster the key activities of the association. At long last, these are additionally the exercises which create huge advantage to th e association as far as money related effect or improvement of abilities and capacities or individual which lead to upgraded seriousness of the association. The models introduced give a comprehension of which HR exercises can be a piece of vital HRM and which of these exercises can be sufficiently significant to be considered as a component of the idea of vital HRM. By and large, the principle direction for the activities to be c

Avolition or Lack of Motivation in Schizophrenia

Avolition or Lack of Motivation in Schizophrenia February 09, 2020 Schizophrenia Overview Symptoms & Diagnosis Causes & Risk Factors Treatment Living With In Children Adrian Nakic/Getty Images In This Article Table of Contents Expand Overview Avolition as a Negative Symptom Differentiating Avolition Treatment Coping Avolition, a lack of motivation or reduced drive to complete goal-directed activities, is a concerning and common characteristic in people with schizophrenia. It is one of the negative symptoms  of schizophrenia. Negative symptoms involve those that cause a decrease or loss in mental functioning and can interfere with daily functioning, including maintaining a job, relationship, or social life.?? While a lack of motivation is not an inherent sign of a mental disorder, it is often symptomatic of clinical depression. Avolition can be the primary symptom of certain mood disorders, such as bipolar depression, or a secondary feature of an anxiety disorder, such as post-trauma stress syndrome (PTSD). Understanding Avolition Avolition is a term used to describe the severe lack of initiative to accomplish purposeful tasks. With schizophrenia, it can become so severe as to prevent you from keeping a job, or caring for your health or personal appearance. Avolition should not be mistaken for procrastination, wherein a person actively seeks distractions to delay a task. Within the context of schizophrenia, avolition suggests that you are willing to complete a task but are unable to harness the mental and physical energies to do so. Even if there are consequences to that inactionâ€"consequences you may want desperately to avoidâ€"you will still be unable to act. Examples of Avolition The inability to start or complete paying bills even when urgentIgnoring incoming phone calls, letters, or emailsFailing to make or follow up with an important appointmentFailing to show up for a scheduled event or meetingFailing to deal with everyday responsibilities with family or childrenNot tending to your personal hygiene or appearance Avolition is often characterized by emotional blunting, meaning that you may not show any clear signs of emotion.?? For this reason, people will often label the behavior as apathetic or lazy, even though it may be more accurately regarded as a form of emotional and behavioral paralysis. Where avolition differs from apathy is that people with apathy will be more likely to alter their behaviors if there is a real threat of consequences. People with avolition will more likely not. Avolition as a Negative Symptom Avolition is considered a negative symptom  of schizophrenia. A negative symptom is simply the absence of an emotion, a thought, or a behavior that might otherwise be expected. It is not something that comes and goes but rather something that is characteristic, occurring either chronically or in protracted episodes. Avolition is, in fact, one of the four defining features of a negative symptom, which include: Affective deficits, or the lack of facial expression, eye contact, gestures, and variations in voice patternCommunicative deficits, or speech that is lacking in quantity or information (sometimes to point of complete silence)Relational deficits, or the lack of interest in social activities and relationshipsConational deficits, another term for avolition By contrast, a positive symptom is defined as the presence of an abnormal emotion, thought, or behaviors. such as hallucinations, paranoia, disorganization, and delusions.?? Positive Symptoms in Schizophrenia Differentiating Avolition Other negative symptoms that may have similar characteristics but different root causes than avolition include?? : Aboulia is the lack of will rather than motivation, a subtle difference but one which may be defined as a more severe form of apathy.Anhedonia is the inability to feel pleasure, the symptom of which can lead to a lack of motivation (rather than the other way around).Asociality  (another term for a relational deficit) is the lack of motivation restricted to relationships and social interactions. Avolition: severe lack of initiative to accomplish purposeful tasks Aboulia: lack of will rather than motivation Anhedonia: inability to feel pleasure Asociality: lack of motivation in relationships and social interactions Treatment The treatment of avolition is considered difficult since the symptom is defined by the absence of a behavior or emotion rather than the presence of one. With illnesses like schizophrenia, a primary goal of treatment is to either eliminate or reduce the positive symptoms. This is because, unlike negative symptoms, positive symptoms are inherently more dramatic and easy to define. Even if the positive symptoms are ultimately controlled with antipsychotics and other drugs, negative symptoms will still tend to persist.?? At present, there are no drugs able to treat these deficits. People experiencing avolition may respond to a combination of medications, cognitive therapy, and behavioral therapy (including social skills training).?? However, the very nature of the disorder makes them less likely to seek or adhere to treatment. Find Treatment With the 9 Best Online Therapy Programs On their own, the drugs are only moderately effective but may improve outcomes when used within the context of a comprehensive schizophrenia treatment plan, which may include psychotherapy (individual or group therapy), complementary and alternative therapies (animal assisted therapy, dietary supplements), and invasive procedures (deep brain stimulation). Medications used to treat avolition may include atypical antipsychotics,?? such as Zyprexa (olanzapine) and Risperdal (risperidone). Coping Avolition can diminish your drive to participate in social activities and meet goals as well as your ability to complete daily tasks, causing a strain on your family, social, and work life. Whats more, since many people can mistake this characteristic for being lazy or irresponsible, it can have an adverse impact on your relationships. With the right treatment and support, however, you can take steps to help you cope with this negative symptom of schizophrenia. Here are a few to consider: Find the right medication and never stop taking the medication unless directed by your mental health provider.Work with your therapist to develop a better understanding of avolition along with strategies to harness the mental and physical energies to complete tasks and meet obligations.Communicate with loved ones. Dont be afraid to let family and friends know that you are experiencing avolition and that it is not procrastination nor laziness. Consider enlisting their help by asking them to help you create a schedule for medications, therapy, bill paying, appointments, or any other regular activities.Invest in a calendar or use your smartphone to help remember appointments and keep track of daily living tasks.Find support. Whether online or in person, a support group will allow you to share your experiences and gain insight from others living with schizophrenia.

Mrs Dalloway Character Analysis - 973 Words

How far would you go to balance your internal insecurities to keep your external world perfect? In the book, â€Å"Mrs. Dalloway† by Virginia Woolf the main character Clarissa Dalloway struggles to find a steadiness between her lavish outside life and her insecure emotions on the inside. Clarissa lives a high-class life and is a rich housewife. She often finds herself thinking about death and living her life over again. She struggles with sharing her emotions and likes to act as if she is a shallow person to keep her insecurities away from other people. The novel begins with Clarissa taking a stroll to the flower shop, and along the way, different events happened that set up key points. One quote that stuck out to me was when Mrs. Dalloway†¦show more content†¦(1.6)† War can affect one’s life forever even when it comes to an end, and we see this impact through a character by the name of Septimus. Septimus is a veteran of World War 1 who has suicidal thoughts because he does not see a reason to chase after life anymore. He has flashbacks such as, â€Å"He sang. Evans answered from behind the tree. The dead were in Thessaly, Evans sang, among the orchids. There they waited till the War was over, and now the dead, now Evans himself – . (4.48)† This flashback is in reference to Septimus envisioning his dead friend, Evan, communicating with him; but it also shows the psychological impact war has a veteran. Being a veteran from such a traumatic experience can lead a person to these acts of wanting to en d their life, but because Septimus was very adamant about killing himself, he later did at Clarissa’s party. When Clarissa heard about Septimus, she was glad at the fact that she felt he had finally preserved his soul, but on the contrary was hurt because she felt responsible since it occurred at her party. Although Clarissa was portrayed as a shy person, she enjoyed planning and preparing for the party she was hosting that evening. OutShow MoreRelatedMrs. Dalloway, by Virginia Woolf1696 Words   |  7 PagesIn the novel Mrs. Dalloway, by Virginia Woolf, the author uses narrative techniques of stream of consciousness and interior monologue in order to depict the workings of an â€Å"ordinary† or normal mind in narrative form. She also rejects the conventional structure of ‘chapters’ in order to give an â€Å"ordinary† portrayal of the mind. This essay will firstly contextualise the extract for analysis, namely the opening scene in the novel. This will be followed by defining the narrative techniques that is depictedRead MoreAnalysis of Mrs. Dalloway by Ââ€" Virginia Woolf Essay1460 Words   |  6 PagesAnalysis of Mrs. Dalloway by Ââ€" Virginia Woolf Mrs. Dalloway, published in 1925, is a romantic drama with deep psychological approaching in to the world of urban English society in the summer of 1923, five years after the end of World War I. The book begins in the morning with the arrangements for a party Clarissa Dalloway will give and it ends late in the evening when the guests are all leaving. There are many flashbacks to tell us the past of each character, but it does not leave the range ofRead MoreMrs Dalloway1427 Words   |  6 PagesAnalysis of Mrs. Dalloway Ââ€" Virginia Woolf Mrs. Dalloway, published in 1925, is a romantic drama with deep psychological approaching in to the world of urban English society in the summer of 1923, five years after the end of World War I. The book begins in the morning with the arrangements for a party Clarissa Dalloway will give and it ends late in the evening when the guests are all leaving. There are many flashbacks to tell us the past of each character, but it does not leave the range of thoseRead MoreLondon of Mrs Dalloway1184 Words   |  5 PagesMrs. Dalloway’s London When a man is tired of London, he is tired of life; for there is in London all that life can afford. --Samuel Johnson The early part of the Twentieth Century saw England as the major super power in the world. During this time, England ascended to the height of its imperial powers, with its grasp and influence worldwide. A phrase was even coined in recognition of this fact: â€Å"The Empire on which the sun never sets†. And yet despite England’s great power, its citizenryRead MoreEssay on The Hours by Michael Cunningham1456 Words   |  6 Pagesdiscuss Cunningham’s idea of sexual orientation as a fluid entity. To begin my analysis on the queer narrative in The Hours, we must fist discover what makes a queer narrative. Marilyn Farwell discusses what makes a lesbian narrative in her book Heterosexual Plots and Lesbian Narratives: â€Å"Does the text have a political purpose? Can we identify the lesbianism of the authors and characters? What do these writers and characters say about lesbianism and more particularly their own lesbianism?† (FarwellRead More An Abstract View of Death in Mrs.Dalloway and The Hours Essay1679 Words   |  7 PagesCited Missing In Mrs. Dalloway and The Hours contradictory and almost altered views of death are presented. Virginia Woolf and Michael Cunningham portray death as escape for some, but an entrapment for others. It is no longer treated as a subject to worry about or fear, which society now views it as. A line from Shakespeares Cymbeline, Fear no more the heat o the sun / Nor the furious winter rages, sums up what the authors of Mrs. Dalloway and The Hours are tryingRead More Society, Class, and Conflict the Social Criticism of Virginia Woolf1936 Words   |  8 PagesVirginia Woolf offers interesting analysis of social pressure and social class in Mrs. Dalloway and The Years. Understanding Woolf’s message about society demands a certain amount of sensitivity and decoding on behalf of her reader. Her social criticism in both texts can be easily overlooked because she keeps it subtle and implicit, hidden in the patterns and courses of her characters’ trains of thoughts. Yet upon such close reading, the essential importance of conflict between the individual andRead More An Analysis of Virginia Woolfs Mrs. Dalloway Essay examples3326 Words   |  14 PagesAn Analysis of Virginia Woolfs Mrs. Dalloway Somewhere within the narrative of Mrs. Dalloway, there seems to lie what could be understood as a restatement - or, perhaps, a working out of - the essentially simple, key theme or motif found in Woolfs famous feminist essay A Room of Ones Own. Mrs. Dalloway does in fact possess a room of her own - and enjoys an income (or the use of an income) that is at least five hundred a year - (Room: 164). But most importantly, Clarissa Dalloway alsoRead MoreThe Hours - Film Analysis12007 Words   |  49 Pagesnovel (229-30), and his central intertext taken from fiction, Woolfs Mrs. Dalloway. By entitling his novel The Hours -- one of the titles Woolf considered for her novel in its early stages (Hussey 172)--he shows his indebtedness as a postmodernist writer to one of the principal texts of the modernist canon. In The Hours, all three narrative strands are in one way or the other connected to Mrs. Dalloway: the sections entitled Mrs. Woolf follow the author Virginia Woolf through a single day in 1923Read MoreEssay on Virginia Woolfs Mrs. Dalloway1927 Words   |  8 Pagessuicide each day. 126 each week. 6,552 each year.† (What). †This book deals with a man faced by his demons from war and like the poor souls of this statistic, has thrown his life out of a window. The book Mrs. Dalloway’s Theme is to show proper balance in the lives of all characters because Mrs. Dalloway, who chooses a life of safety with Richard, Septimus couldn’t keep stability in his life, and lady burton wants to enforce balance by sending people to Canada. Raised by a privileged English household

The Tragic Heroes and their Effect on Humanity in Homers...

During their reading of the Iliad and the Aeneid, scores of readers only see the two great poets commenting on the nature of war and destruction. What countless do not see, however, are there passionate outcries on behalf of the tragic heroes and humanity itself. The author of the Iliad, Homer, has been theorized by some to be a collection of writers working in collaboration. Nevertheless, this author had an immeasurable effect on ancient Greek culture. The Aeneid was written by Virgil, who was born in 70 BCE and had two other works in addition to his epic masterpiece. Through their use of tragic heroes in The Iliad and The Aeneid, Virgil and Homer comment on humanity’s flaws, the oftentimes seemingly hopeless future and the courage†¦show more content†¦This allows Achilles to both defeat him and to desecrate his body. In contrast, a different type of sin affects the Trojans in the Aeneid. Aeneas recounts when the Trojans on the beach scorned the persons who speak aga inst the horse, saying: â€Å"And now another sign, more fearful still, / broke on our blind miserable people, / filling them [the Trojans] all with dread† (The Aeneid. 2. 75-77). In the case of the Trojan horse, however, the Trojans had been doomed by their conventional flaws such as greed and a lust for freedom even before the gods had sent signs to convince them. These two characteristics essentially doom the Trojans because they declare victory before they make sure the Greeks have left. A final flaw that nearly causes an irreplaceable death is the rage that Aeneas feels when Panthus speaks to him during the battle. Vowing with an unquenchable fury and passion â€Å"†¦ into the flames I go, into the fight, / Where the harsh Fury, and the din and shouting, / Skyward rising, calls† (The Aeneid. Book 2. 250-252). The same fury that Aeneas believes to reside in the battle has seemingly affected him as well, causing him to lead troops on a near-suicidal charge agai nst the Greek troops. This fury that fuels Aeneas throughout the battle is remarkably similar to the pride that is shown by Hector. Both are faults that cannot easily be forgotten, and both characters quickly become ashamed of them. These basicShow MoreRelatedGreek Mythology8088 Words   |  33 Pages5  m  (64  ft)  high,  these  ruins   suggest  the  former  grandeur  of  the  ancient  temple.   Bernard  Cox/Bridgeman  Art  Library,  London/New  York   Greek  Mythology,  set  of  diverse  traditional  tales  told  by  the  ancient  Greeks  about  the  exploits  of  gods   and  heroes  and  their  relations  with  ordinary  mortals.   The  ancient  Greeks  worshiped  many  gods  within  a  culture  that  tolerated  diversity.  Unlike  other  belief   systems,  Greek  culture  recognized  no  single  truth  or  code  and  produced  no  sacred,  written  text  like

The Unusual Puzzle Into Hospital Volunteer Essay Samples

The Unusual Puzzle Into Hospital Volunteer Essay Samples There's, clearly, a limit on the range of pages even our very best writers can produce with a pressing deadline, but usually, we can satisfy all the clients seeking urgent assistance. There are lots of reasons why you might be considering applying for a volunteer position. It might be that money will be managed or stringent rules followed to sustain a tax exempt status. This template can assist you a lot concerning assuring that the details or content of the letter which you will create can give an appeal of commitment and trustworthiness, which is essential when a person wants to extend their help to others. If you opt to become a volunteer, you will have to express your interest by filling out an application form. After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. If you'd like to do the exact same, here's a sample form you can utilize to send your application to those that are looking for volunteers. While there are numerous forms that it is possible to use, the options listed within this report will help to help save you lots of time. The Hidden Truth About Hospital Volunteer Essay Samples Volunteering in a position that you are interested is an excellent way to obtain experience and skills and develop your resume. It can be a good way to gain some experience and build up your CV. It gives an opportunity to find out something new about cultures of other countries. It provides you with the satisfaction of playing a part in somebody else's life, helping people who might not have the ability to help themselves. A lot of people out there require help. I don't know what areas the hospital might require help in the most, but I am prepared to attempt to be of assistance in whatever areas are required. At our essay support, essays are always delivered in a brief moment. Proofreading gives you the ability to change particular points of the essay to be sure they are correct and accurate. Be certain that the essay is written in the designated style. School volunteer job application letters could possibly be given by students and other academic officials who'd love to work during institutional pursuits which might be done for the use of helping many entities, particularly during calamities and other unfavourable all-natural occurrences. As it's problematic for students to orientate quickly my work for a volunteer is to assist and consult students in the manner of finding a suitable apartment including all the required by every student conditions. Volunteer instructs students of all of the details and necessities in receiving an ID. She is to help students in this decision with the help of consultations. If you're requesting a buddy to do a task for you, for example, you can decide to go informal. Should you need any more info about Jack, you can get in touch with me. Just always remember that you've got to deal with volunteer job application the exact way that you would in a paying position. There's a volunteer opportunity for every single sort of person. Get the Scoop on Hospital Volunteer Essay Samples Before You're Too Late Plan out what it is you're likely to say, how you're likely to say it and what you would like to stick out in your essay. Creating new readers is among her primary targets, and she's ecstatic when that objective is achieved (Q and A 1). Plan beforehand what you would like to say. Planning ensures you do not leave any important detail out. So How About Hospital Volunteer Essay Samples? Continue reading to learn what should you have in your cover letter for volunteering, from formatting to relevant details. In case you have any achievements that you're pleased with and that reflects your transferable abilities, it is also possible to incorporate this information within the body of the letter. If you presently have work experience, you need to write down the companies you've been affiliated with. Just take a look at the samples and strategic advice to comprehend the practice of putting together this important job search document. Lies You've Been Told About Hospital Volunteer Essay Samples Before you start drafting your cover letter, make sure to find out more about the organization. Although you're asking for a volunteer job, it's still vital to compose the letter in exactly the same fashion as you're asking for a paid position. To understand the goal is to discover the meaning. You may use the format but make the crucial changes based on the objective of the letter. You may now apply to get a volunteer position without outing a good deal of work into application letter writing. If you want to turn into a volunteer, here's a sample template which you can utilize to apply. It doesn't matter to us, whether you're too busy on the job concentrating on a passion undertaking, or simply tired of a seemingly infinite stream of assignments. First day of volunteer working is going to be a training session that participants learn a simple understanding about what they're likely to do. Overall, volunteer association gives you useful variety of services for worldwide students. After all, generally, volunteering is completely voluntary and therefore the organization may wish to understand what's motivating your application. Therefore, in the event that you still think you don't have time to volunteer because you must search for a job, or bec ause volunteering could be a nuisance to your duties, you may want to reconsider your opinion. Volunteering is possibly the most beneficial way for you to assist your community. New Step by Step Roadmap for Hospital Volunteer Essay Samples In retrospect, it's hard to think of a more important task I have done in my life than teach meditation for a volunteer. Being a volunteer may not earn you a good deal of in the world these days, but nevertheless, it makes it possible for you to get lots of credibilities. We're sure your school years ought to be the best years of your life. It would be an honour to be in a position to give back with my time and dedication, to supply another support, however small.

Creativity and Innovation Of Pipi and Chunky †MyAssignmenthelp.com

Question: Discuss about the Creativity and Innovation Of Pipi and Chunky. Answer: Perturbing Thoughts Task 1: The other two dwarfs of the Snow White were Pipi and Chunky. Pipi was very funny and she roamed about all the places. Chunky always made fun of others in different situations. Task 2 Pipi and Chunky found to be guilty for the mishaps cause to Snow White. Task 3 Pipi has been suffering with a very serious disease of late. He has not been able to talk to other dwarfs. He is unable to laugh at the most funniest situations. He has forgotten to laugh at the situations he has been facing. Innovation all around us One of the most important issues in this part of the assignment is the fact of the human development. It has been a notable thing that the human beings have developed in many aspects over the last few centuries. The evolution has brought up certain changes in the human bodies such as the size of the brain and shape of the pelvis of the human bodies. The gain of nutrition among the human bodies has also improved as well. The human beings have been taller, fatter and they can live long as well. However, there are some key concepts or ideas that were required for the human beings to come to the present state of mind. These key steps are infancy, childhood, adolescence and adulthood. A human body can grow in between these stages indeed. One aspect that has been chosen here to discuss further on this topic is the telecommunications. This has led to the development of the human brains to a large extent. The use of telecommunications has become a very common notion in the modern days. The innovations that have changed the brains of the human beings altogether are the mobile phones, laptops, some updated technological gadgets and invention of the social media. These are key innovations as the human beings from children to adults are quite fascinated about these innovations and they quite rely on these things. They use these gadgets all the times and their structure of the brain has improved as well. The human health will be badly impacted by the overuse of the telecommunications and the smartphones in particular. As these devices have to be handled by the human hands, it has to be mentioned that the entire human body along with the human brains is very badly affected. The effect of the electromagnetic waves is very fatal to the human brains. These waves and the radiation from it destroy the working power of the human brains very immensely. In the coming ten years the impact will rather increase than diminished. The radiation is very much harmful for the human body and the human brain. It has been seen that cancer is increasing in the busy of rats. So, there are high chances of the human beings to catch the cancer. These things would be very important for the human beings to care about. This is why it can be interpreted that the human beings are very much endangered about cancer and the chances are increasing very rapidly. The radiofrequency (RF) radiation will slowly destroy the working and thinking power of the human brain. It will also increase the temperature of the human body as well. This can also cause the headache and the brain tumors as well. These things would be highly harmful in a big way. A rare type of brain cancer named giloma can be caused because of too much addiction to telecommunications devices. It is expected that the telecommunications can be effectively increasing its popularity in the upcoming years. It can also be assumed that the human beings could suffer the ill effects of this entire advancement in the technology. These things are very much important since in the next 100 years the telecommunications devices would improve a lot. The human beings would feel its impact in every bit. The new revolutions in telecommunications would change the present scenario completely. The total information stream can go through an entire change. The electronic communication would also be changed forever in the coming 100 years as well. New devices could come up with new creative features. The goods and services will completely be based upon the new electronic devices. The physical reality would effectively be transformed into a virtual reality. All the fields like the healthcare, entertainment, education, advertisements, arts of warfare and many other things. The technological innovation would transform the entire world. The new innovations in technology can simply the way of life in the coming years completely. All the things that are very important in case of the technological advancement can be implemented through all the tools for telecommunications. Social media will play a vital role in this context as well. All the things like the way the human beings behave, living, soc ializing and all the means will change and the world will become a virtual reality indeed. Creativity and innovation in the Ocean Cleanup There are some reasons for choosing this organization. One of these reasons is the fact that they are really keen on implementing the technology and innovations into their organization. It is very important to use the advancements of technology for serving their cause in a better way. The creative experts of the organization are trying very hard to develop the first cleanup system in the best ways. They have been planning to implement their development system in the Great Pacific Garbage Patch in the year 2018.[1] This kind of technology has never been used before so it is very important to implement it properly.[2] The entire engineering process for building up this project is very much laborious and costly. They are constantly looking after the design that has been modeled for this clean up system. They have some assumptions in making their project complete and successful. They are testing if their assumptions are complete and proper from all the aspects. They are always on the way to improve their technology in the best ways.[3] They are focused on building a team that will have lots of creative thinkers. The creative thinkers in the Ocean Cleanup always look for the best ways to improve their business operations. They are using the social media channels to get the important feedbacks from their stakeholders like the shipping companies, logistic experts and the IT experts. The organizations will look to use the social media platforms like Facebook, Instagram and others. The external advisors for their projects are the delegates from the United Nations. They always advise the company to implement this project in a way that no human beings are harmed. They use their websites for the internal and external stakeholders to provide the feedbacks. This will surely improve their popularity as well. They have asked for recommendations from all the people for their feedbacks like the students, scientists, research scholars or any people who has an innovative mind could help the organization to achieve its objectives. It has been a great factor of concern that the Great Pacific Garbage Patch has been increased three times the size of the entire France. This trash of plastic has been expanding between the areas of Hawaii and California.[4] This total trash of plastic comes from the different regions like the countries in Asia and North and South America. The Ocean Cleanup has affirmed that they will go for leasing some space of a naval station which is no more in use. They are planning to implement the ocean currents for their great advantage.[5] The innovative people in their teams have advised them that the natural ocean currents would push the plastic wastes into the passive and floating arms of their machines. This will be used as their supreme strategy to put the ocean plastic trash so the maximum plastic can be collected. The experts have acknowledged the fact that the marine life of the flora and fauna are in great distress because of these plastic trashes. The experts of the company have assures the marine creatures could safely pass under these arms of the machines that are being used for the collection of the plastic trash. As the primary intention of the company is to clean up the plastic trash from the ocean they do not want to harm the ocean life at any cost.[6] They have also gone on to sign the lease agreement with the Almeda naval station to begin their campaigns properly. References Becker, Miri, Chris Cerruti, Kory Girouard, and Brendan Watson. "Great Pacific Garbage Patch." (2012). Howell, Evan A., Steven J. Bograd, Carey Morishige, Michael P. Seki, and Jeffrey J. Polovina. "On North Pacific circulation and associated marine debris concentration."Marine Pollution Bulletin65, no. 1-3 (2012): 16-22. Huang, Michelle N. "Ecologies of Entanglement in the Great Pacific Garbage Patch."Journal of Asian American Studies20, no. 1 (2017): 95-117. Jambeck, Jenna R., Roland Geyer, Chris Wilcox, Theodore R. Siegler, Miriam Perryman, Anthony Andrady, Ramani Narayan, and Kara Lavender Law. "Plastic waste inputs from land into the ocean."Science347, no. 6223 (2015): 768-771. Madlener, R., and T. Reismann.The Great Pacific Garbage Patch: A Preliminary Economic Analysis of the Sixth Continent. No. 6. FCN Working Paper, 2014. Miller, Katie, Jinho Son, Meghan Strickling, and Stephanie Wu. "Great Pacific Garbage Patch." (2016). Newman, Patricia.Plastic, Ahoy!: Investigating the Great Pacific Garbage Patch. Millbrook Press, 2014. Sigler, Michelle. "The effects of plastic pollution on aquatic wildlife: current situations and future solutions."Water, Air, Soil Pollution225, no. 11 (2014): 2184. Singh, Timon. "19-Year-Old Develops Ocean Cleanup Array That Could Remove 7,250,000 Tons of Plastic from the Worlds Oceans."Inhabit: Design Will Save the World26 (2013). Slat, Boyan.How the Oceans Can Clean Themselves: A Feasibility Study. Ocean Cleanup, 2014. Theoceancleanup.com, www.theoceancleanup.com. 2018. "Www.Theoceancleanup.Com".The Ocean Cleanup. https://www.theoceancleanup.com/. Zaman, Atiq Uz, and Steffen Lehmann. "The zero waste index: a performance measurement tool for waste management systems in a zero waste city."Journal of Cleaner Production50 (2013): 123-132.

Corporal Punishment in America

Studies have indicated that over ninety percent of parents in America spank their children. This implies that almost every child in America is spanked by his/her parents at some point. Spanking has been defined as the utilization of physical force with the aim of making a child experience pain, but not injury (Henslin, 2007). Spanking is done with the aim of controlling or correcting the behavior of a child.Advertising We will write a custom essay sample on Corporal Punishment in America specifically for you for only $16.05 $11/page Learn More In the 1960s and 1970s, there were several legislations passed in the U.S in order to prevent child abuse (Straus, 2009). These laws were adopted in good faith, but experts have argued that they institutionalized the primary cause of child abuse, which is spanking. This is because most of these legislations protected the right of parents to spank their children. Moreover, the laws prohibiting child abuse are not ap plicable in schools in most cases (Straus, 2009). Parents have justified the act of spanking their children by arguing that it is essential in maintaining discipline, and making children obey their orders. However, sociological studies have indicated that spanking is a deviant way of children’s upbringing (Straus, 2009). The opponents of such way of upbringing claim that spanking teaches children that violence is a norm, especially when used by strong people against those who are weaker than they are. In addition, children learn that hitting is the best way of solving problems. Spanking causes resentment in children that can interfere with their emotional development and capacity to learn (Straus, 2009). Spanking children repeatedly also makes them rebel against their parents, and sometimes behave in inappropriate manner even at school. Research has also shown that corporal punishment can cause deep-rooted psychological problems in a child, which occur when they become adults as they remember how they were punished by their parents (Straus, 2009). Experts have argued that the difference between spanking a child and abuse is seen in the psychological damage caused. If a parent regularly spanks a child, the last one begins showing psychological problems like sever aggression, low self-esteem, withdrawal, or anxiety as a result of having been abused (Marshall, 2002).Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Whether used in an abusive or non-abuse way, studies have shown that spanking children can be linked to societal problems like criminal violence, poor performance at work, and depression. In addition, hitting children contradicts the human values (Marshall, 2002). Making corporal punishment illegal is a crucial step towards solving psychological, social and emotional problems caused by this practice. For example, several decades ago, people saw nothing wrong with hitting prisoners, servants, wives, and soldiers. However, after realizing that this practice undermines the values of humanity, it was condemned and forbidden (Marshall, 2002). Then, should America make spanking illegal? Until spanking is made illegal, it can be compared to playing with fire. The American society is always at the frontline in imposing sanctions on things that are likely to be misused like arms, drugs and nuclear materials (Marshall, 2002). Allowing parents to continue spanking their children is like providing them with weapons that they can constantly use to attack their children (Marshall, 2002). Statistics indicate that approximately two thousand children in America are killed by their parents every year while exercising corporal punishment. Furthermore, some researchers have found that sixty percent of cases of child abuse start as spanking (Marshall, 2002). Spanking also causes serious injuries to about 142,000 children in America every year (Marshall, 20 02). The extent of psychological damage this practice causes to children cannot be quantified, thus this practice should be prohibited by the law. References Henslin, J. M. (2007). Down to Earth Sociology: Introductory Readings. New York, NY: Free Press. Marshall, M. J. (2002). Why Spanking Doesn’t Work: Stopping This Bad Habit and Getting the Upper Hand on Effective Discipline. Washington, DC: Bonneville Book.Advertising We will write a custom essay sample on Corporal Punishment in America specifically for you for only $16.05 $11/page Learn More Straus, M. A. (2009). Beating the Devil Out of Them: Corporal Punishment in American Families and its Effects on Children. Brunswick, N J: Transaction Publishers. This essay on Corporal Punishment in America was written and submitted by user Kody D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Anatomy of Sex Essay Example

Anatomy of Sex Essay Example Anatomy of Sex Essay Anatomy of Sex Essay Advertising generally assigns quite varied gender roles to both males and females. For example, women are depicted as carrying out tasks that are related to the household such as taking care of children, preparing food, and tending to their husbands. Such depiction essentially assigns ladies the domestic roles of housewives. Conversely, men in advertising are usually depicted as doing more strenuous and challenging tasks such as working in mines, factories, and elegant blue chip companies. Such portrayal allocates challenging tasks which usually require careful mental input to men. How have women been depicted in advertising? In advertising, women are usually depicted as weak individuals who thrive on fantasy as opposed to reality. Further, adverts generally depict women as being inferior to men and thus doing as the men require them to do. This concept is related to the pattern of depicting women as add-ons to men whereby women act as adornments to various entities. For example, beautiful women are featured on adverts popularizing some stunning entities with the view that the women will make the item more acceptable. How does advertising affect the lives of girls? Due to the allure that is usually associated with advertising, girls are usually negatively influenced by adverts. For example, when very thin models are employed in such adverts, impressionable girls usually strive to have physiques resembling those of the models. To this end, the naive girls usually engage in dangerous activities, such as anorexia nervosa, in a bid to resemble advert models. Girls thus suffer due to advertising. How does advertising affect the lives of boys? Owing to the aggressive nature that is encouraged by adverts, boys usually adopt behaviors that degrade and objectify women. The boys thus lose their respect for women and subsequently find having meaningful relationships with women very hard. Are there any biases in this film? There are obvious biases in Jean Kilbourne’s Killing us Softly 3: Advertisings Image of Women movie because the director seeks to portray women as disenfranchised characters in society. The movie is thus aligned towards femininity, blaming men for women’s woes and urging women to reject this trend. HSC 425I: Human Sexuality â€Å"Anatomy of Sex† Discussion Questions: How has evolution affected sex between humans? Evolution has made humans to adopt new styles and modes of conducting sexual intercourse. For example, with time, humans have devised a myriad of sex poses. Further, time has enabled humans to learn of extra ways of conducting sexual intercourse, including oral and anal sex. How did the participants in the film describe orgasms? The film’s participants described orgasms as indescribable phenomena that leave sex partners almost unconscious due to extreme joy. Further, orgasms are described as making the human body to relax in a pleasant way. How did the MRI images change thinking about intercourse? The presentation of MRI photos has altered thoughts on intercourse because through such images, it is discovered that sexual intercourse is a profound biological process that relies on emotional input to succeed. Analyzing this concept shows that intercourse is essentially a natural process that only utilizes minimal emotional input. Thoughts that intercourse is an exclusively emotional activity are thus quashed. How does the brain affect sexual arousal? After a person sees sexually provocative images, signal are send to the brain which after processing relays information to relevant body parts urging for sexual arousal. For instance, the brain may facilitate to increased blood flow into the penis, thus making it bulge. Do you think the film is in anyway biased? Jonathan Grupper’s 2005 Anatomy of Sex movie is not biased in my view because it just candidly presents factual information about intercourse without urging for any specific action. Such objectivity denotes the film as being unbiased. Reference Catterall, M. ; Maclaran, P. ; Stevens, L. (2000). Marketing and feminism: current issues and research. London: Routledge.

Marketing and product life cycle Assignment Example | Topics and Well Written Essays - 500 words

Marketing and product life cycle - Assignment Example Product Life Cycle (PLC) is a continuous process. It does not end like the human lifecycles. Brands and products do not die. They can be kept in the market for eternity if proper marketing techniques are used. There is a new field innovative marketing that is being used to revive the declining products and brands. These techniques improve the product’s position in the market and help the decline stage of a flagging brand. The paper did not discuss the extension stage and these strategies which are often used by marketing managers to cure the negative demand of the product. The paper also fails to identify the various marketing strategies that can be used in each stage of the product life cycle. The paper also talks about the advertising in the introduction phase to generate the trial purchases. However, advertising and promotion are integral parts of any product’s success and they are needed in every stage of the product lifecycle. However, the nature and kind of advertising and promotions change in each stage of the product life cycle. For example, in the introduction stage, informative advertising is done. In the growth stage, persuasive advertising is done. In maturity when there is a lot of competition in the product market, competitive advertising is done to hedge and leverage the position of the product against the competing products. Similarly, there are different kinds of promotional techniques that are used in the different stages of product life cycle. In introduction stage, there is product testing and free samples are given. In grow th stage, brand endorsements are used. In maturity stage, usually special discounts and other offers such as â€Å"buy 2 get 1 free† are used. A company that does not use different advertising and promotion campaigns in different lifecycle stages usually suffers and loses business. Good marketers develop correct strategies in each stage of product life cycle. However, the paper failed to realize

URBAN GEOGRAPHY Essay Example | Topics and Well Written Essays - 2500 words

URBAN GEOGRAPHY - Essay Example According to Massey and Denton (1998) Geographical segregation can be described as spatial concentration of particular groups of population in separate areas. In simple terms, segregation means that certain groups of population get limited to different pockets of geographical areas. It can also be said that segregation is the level or extent to which particular groups reside separately from one another within the confines of a particular geographic area such as a city or state (Low, 2004). Segregation, in itself, is a complex phenomenon, where the groups are segregated in a number of ways. So, the spatial restriction of populations is based on a number of variables such as culture, income, ethnic origin, immigrant status or sexual orientation (Massey and Denton, 1998; Jackson, 1985). For example, people from a minority community are often overrepresented in some particular areas and underrepresented in some others (Yinger, 2001). In addition, a community may geographically restrict itself in way that its exposure to the other groups is minimized (Yinger, 2001). Johnston and Poulson add to Yingers theory by postulating that there are particular reasons because of which segregation takes place. These may range from legal restrictions as in the case of South Africa where Apartheid was in practice; to the social or economic status as in the case of rich people residing in the suburbs and the relatively poor residing in the downtown areas. However, the most prominent cause of segregation is found to be ethnicity or cultural background. This type of segregation can result from the emigrants’ need to find security in numbers which makes people from the same cultural or ethnic backgrounds to cluster together and segregate themselves from the rest of the society. Voluntary segregation is therefore where immigrants prefer to live in a

Nokia vs Apple Case Study

Nokia vs Apple Case Study The Board of Apple iTunes has requested a report that seeks to examine the key macro and micro environmental factors within the music download industry and provide significant information regarding the current threat of Nokia entering the music download market. Also, recent trends should be observed and a strategy has to be developed that will limit Nokias impact and protect Apples market share within Europe. In order to do so, we used significant instruments to analyse the market and we formulated a strategy accordingly. 2.1 Apples Mission Statement: Apple is committed to bringing the best personal computing experience to student, educators, creative professionals and condumers arounf the world through its innovative hardware, software and iternet offerings. Apple continious to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the online phone market this year with its revolutionary iPhone. 2.2 Apples strategy: Apple inc. is a vertically integrated company, manufacturing and supplying all hardware and software as well as its own operating systems. Apple Inc. chose this strategy so they could retain profit and ensure profit is not lost by financing other companys profit margins. The practice behind this theory is to heavily finance research and development and have have the necessary means of production to cover all areas of the business. Marketing and advertising are also a key component in Apple Inc.s strategy to have a better market position. 2.3 Apples market: To exactly define Apples market is nearly impossible as the company takes part in the multimedia download market by offering a wide range of services like music, ringtones, games, Podcasts and movies (most popular is their iTunes service) as well as having recently entered the mobile phone market with its new iPhone. The multimedia download market is described by Mintel as anything that can be copied from the Internet to a PC, other portable devices (mobile phones, PDA), game consoles or multimedia devices (Mintel, 2007). This includes music, video/television programmes, games, wallpapers, icons and ringtones. For our report we will focus on the music part which is of special interest to the Board of Apple iTunes although some consideration about the whole multimedia download market will have to be done, as Apple provides a variety of multimedia services and a reduction of the market to the music download market might be to narrow sometimes. Apple is not yet part of the mobile download market (unlike Nokia that has entered this market with its new Ovi service and the launch of its N-Series devices) as this market is strictly defined by Mintel as products that are downloaded to a mobile phone, including ongoing subscription purchases or single one-off downloads. These products include icons, wallpaper, ringtones, music, news or video clips, jokes and games. These services are for mobile phones only and similar items downloaded to a PC are excluded (Mintel, 2005) . The mobile phones market is being defined by Mintel as handset manufacturers and network service providers (Mintel, 2007). 3. Overview of the multimedia download market: This overview has been generated on the base of a Mintel report about uploading and downloading in the UK in 2007 and the figures provided only show the UK market. Since it can be assumed that the UK market does not differ dramatically from the Europeen market since network providers, third party providers and mobile manufacturers taking part in this market are accessed through the world wide web and therfore are also being used from Europeen customers, the facts given can be transformed to the Europeen market. The multimedia download market and especially the music download market is a fast changing and fast growing emergent market that is characterised by high fragmentation as more and more players such as mobile phone manufacturers, network- and third party providers enter the market. Market Size and Segmentation: The UK value for the download market in 2006 has increased 179% above 2002 to  £343 million and especially the growth of music downloads is acting as a main driver for the market and is overtaking mobile phone downloads that have been the largest segment of the market in the past. Mintel forecasts further expansion of the market between 2007 and 2009. Market Share: The multimedia download market is a highly fragmented market with many players, that is being dominated by Apple iTunes with nearly 80% market share. Third-party providers like Napster, MonsterMob, iTouch and Zed are also an imporant source of the market, although in the case of mobile downloads network providers are significant too. Key Points of the Internal Market Environment: An increasing desire of consumers to benefit from new technology can clearly be recognized and especially in the music download market, consumer interest has increased due to innovative product launches, such as the Apple iPod. Also, theres a trend for technology devices to blend functions that have been associated with only one product, as recent examples like the Apple iPhone or the freshly announced Google Gphone show. Key Points of the External Market Environment: The current lack of legislation regarding copyright issues, encourages people away from legal download services. A trend being recognized by Mintel is that ad-supported content is getting more and more accepted from customers as they are more willing to download from official sources if the content is free. The Future: Mintel predicts that rather being an add-on downloading will become an activity carried out on most devices. As a result mobile Internet surfing will increasingly become mass market! 4. Key factors to success for Apple: The companys wide and always up-to-date range of downloadable files. The companies fresh and exiting presentation of services and devices that delivers the attitude towards the customer that downloading is fun. Design and fashion have proved highly important for the company, as their products are being regarded as hip and stylish. The ease of use for its products and services. The companys innovative technologies. Strong branding that attracts new customers, keeps older ones and creates additional value. Highly effective advertising Many formal and informal cooperations with big multinational firms 5. PESTEL-Analysis: Economical aspects: Consumers currently feel very safe about their financial situation and about their prosper life. As a result to that, they are willing to spent more in fast moving goods and luxury. However, costs evole to be the most important factor for customers when it comes to purchasing a mobile phone and additional services as well as downloads. Socio-cultural aspects: Theres a trend in the mulimedia download market towards targeting younger consumer groups, since these groups show higher interest in downloading and are less restrictive towards new technologies. Despite this trend Apple have to consider that older consumer groups are usually wealthier than younger people and have more money to spent and it is also important for the furture to meditate that the overall population is growing older. Technical aspects: The wide range of fast changing high-tech/high-quality download possibilities, encourages consumers to download but it also puts more pressure on competing firms, as they have to stay up-to-date with the newest technologies. Considerable developments in the mobile phone market (3G handsets becoming reality and expanded features available to the customer) will push the multimedia download market into new spheres and will open up great opportunities for Apple. Still, since Apple is taking part in a highly competitive market with new technologies arising and changing in a very fast rate product-life-cycles are short and companies have to invest strongly in RD in order to stay competitive and to fullfil the market demand. Legal aspects: Issues of copyrights and illegal downloads greatly affect the music download industry and are a major problem for active legal providers. A former lack of legislation in this area has encouraged consumers away from commercial downloading services and as a response to this, new technologies have been introduced that protect the copyright of owners and prevent customers to download and share files illegaly. Digital Rights Managment (DRM) was created to controll the number of copies that can be made from a download and although for the music industry there are many positive aspects to DRM, there are surely as many negative for the consumer. Therefore, some companies have already planned to open big portals on DRM-Free tracks, that will legally enable the consumer to download files without being limited to a certain number of computers, portable digital devices and CD burns for a reaonable price. Moreover DRM-Free tracks can be played on any MP3 capable device! Although Ap ple has already updated its offer with DRM-Free tracks, the choice for customers is still very limited, as Apple could only strike deals with EMI that allow them to offer DRM-Free tracks. Also, Apples DRM-Free tracks are more expensive than those of its competitiors which could become a major problem in the future, if the company doesnt adapt its pricing to the market. 6. Porters 5 Forces: Substitute products: A substitute product is not a direct alternative to the product a company is selling. For example, the new Sony Walkman media player is not a substitute for the iPod Touch, it is a competitor. However, a personal CD player or MP3 player could be if certain aspects of the market were to change, e.g. price and there was a high elasticity of demand. In the case of iTunes, with music there is a wide range of options for buying music and therefore are many substitutes within the music industry, for example tapes, CDs, vinyl and DVDs. All of these are easily accessible and just as convenient as downloading from the internet. The benefit which iTunes has is that you do not have to buy whole albums; you can download songs individually and at a fraction of the cost of a single song on another format. Also you are able to buy movies, TV shows, audio books and Podcasts, all available 24 hours a day, 7 days a week. Reports by Mintel have shown that sale price and the volume of sales is falling for non digital media, consequently as a result of internet downloading. Album sales are in dramatic decline; largely due to a boost in single downloads. High definition gaming and music channels have also deflected consumers away from buying into the music industry. However, for the future, it is likely that technological innovation will replace popular digital mediums and formats but we asume that this is not a very big threat for Apple, as the company has proved to always be up-to-date with the newest technologie and will do so in the future. The Threat of new Entrants: Already, there are hundreds of media downloading sites available to use on the internet. Some are legal and some are not. It is more difficult to block and put barriers up for illegal entrants into the market because they are not abiding by the law and therefore do not have patents, licences or the rights to distribute media, but still do. With legitimate start up companies, there are capital requirements, possible patents licences to obtain and ultimately the prospect of competing with already well established and reputable companies such as iTunes. Mintel predicts that there will be an influx of new companies willing to invest in the online downloading industry. A big threat for Apple constitutes the entrance of Amazon into the market. The company announced the launch of a new music download portal that offers a wide range of DRM-Free tracks to a reasonable price. Since there are many advantages to DRM-Free tracks, like the fact that users can legaly co py the files without being restricted to a certain number of copies, consumers are expected to highly welcome the new download store. Apple has to be aware of the fact, that it could loose both new and old customers by restricting them to Digital Rights Management tracks that can only be played on Apples iPod and not on any MP3 capable device, as it is the case with Amazon. Another threat of new entrants Apple has to face is, that the download industry is likely to change towards add-driven downloads, which means that customers wont have to pay for their downloads if they agree to watching adds. Google will launch its own mobile phone, the G-Phone. Googles strategy is to give its services for free to customers and than sell adds to pay for them. Apart from that, Nokias launch of the new Ovi Store together with its new N-Series will be the greates threat of new entrance as it will allow customers to directly download files to their mobile which Apples iPhone currently doesnt do. Bargaining Power Of Customers: Due to the vast range of direct alternatives and substitutes, iTunes needs to price competitively as well as maintaining reputation and range availability. Consumers are easily swayed to alternative products, especially the ease and free use of illegal downloading sites and therefore need to be drawn in to using legal downloading sites like iTunes. Consumers have great power due to their ability to buy from any one competitor in the music industry and can therefore potentially dictate prices by constantly buying from the cheapest company, thus forcing competitors to reduce prices. Obviously one customer would not make a difference, but collectively customers are strong. As for the Apple iPhone, it has to be considered that network providers have great power over the company, as they could decide not to sell the iPhone or put pressure on the company that forces them to pay a certain amount of their revenues to the provider. At the moment, Apple has rest ricted itself to one provider, O2, and therefore greatly depends on them selling the iPhone but this will surely change over time. Bargaining Power of Suppliers: Similarly to bargaining power of customers, there is the bargaining power of suppliers. iTunes have to submit to the requirements of the consumer market to be competitive, but on the other hand have the ability to bargain with their suppliers due to the size and reputation of the company, thus they are a supplier and a customer. Due to the volume of sales that iTunes have, it would be foolish for companies such as SonyBMG, Universal, Warner and EMI to not compromise on the costs and rights to distribute their music, as their success in the music download market highly depends on the successful distribution of their music, mainly through Apple. This fact clearly limits the bargaining power of suppliers to a certain degree, although Apple has to consider that without their music iTunes could not function as efficiently as the market demands. Therefore a compromise must arise that suits both companies, a possible agreement could be initial fees plus percen tage of sales. Intensity of Rivalry: Although the amount of companies operating in the music download market is pretty high, Apple is the clear market leader. Still the multimedia download market is a market in its growth phase with fast changing technologies and many new companies entering the market. At the moment, it seems very unlikely that a company could seriously threaten Apples market position but the company has to be aware of the fact that there are other big multinational companies trying to enter the market with new technologies and ways of offering their services. 7. The Industry Life Cycle: The multimedia download market is a market in its growth phase that is being stimulated by an increasing desire of customers to benefit from multimedia technology and services. Technical innovations are leading to an increasing number of consumers seeking to interact through the internet and to download their music. The market value of the music download market has shown very strong and is going to rise even more in the future as customers familiarise themselves more and more with the internet and are increasingly aware of innovative technologies. Especially the youth segment pays great interest to the digital download of music and holds out good prospects for long-term growth. At the same time more and more firms are entering the music download market and prices for technology and services are expected to fall. Add-driven content services and the entrance of firms offering download services from online portals directly to the mobile will bring new perspectives into the market and co nstitute a threat and a opportunity at the same time. 8. Four Links Model Lynch: Informal co-operative links: Google: There are many informal ties that form the alliance between Google and iTunes. The reasoning for the alliance has long been speculated and many believe it is to overthrow the dominant leader in the market; Microsoft. With Google developing an Office type package and Apple inc. already having an operating system well established, an alliance could be the key to outsmarting Microsoft and decrease their market share. The main features that form the alliance are as follows: Google currently have a video application that has been made available for users to browse freely but cannot download from. Therefore a link to the iTunes website where consumers can download the video can be made available. The link is perfect because customers can view on Google Video and then download from iTunes if they wish. iTunes can be integrated into the Google toolbar or software pack. Also, Google have a sponsored search for the iTunes website where users are directed to the iTunes website and a sma ll fee is provided to Google from the company for the service. CEO of Google Eric Schmidt is currently sitting on the board of Directors for Apple inc. due to the past possible development of the Google iPhone, but this development never really took off. However, he has said recently that Apple and Google are doing more and more things together and there is a possible tablet style personal computer on the horizon. We have similar goals and similar competitors. Though there is no formal agreement or alliance yet. Starbucks: Currently only available in the USA, when in a Starbucks Coffee Shop, any iPod touch, iPhone or PC with iTunes on can connect to the iTunes website for free. There is a Starbucks option on the webpage that can allow you to see the current song that is playing and also the last 10 tracks played. Songs can be previewed and downloaded and will automatically sync to your PC when next connected. This is convenient for the customer and benefits both Starbucks and Apple. Formal co-operative links: Nike: Bringing sports and music together, Apple and Nike have produced the Nike+iPod which is designed to give the ultimate workout experience. In order to benefit from this, the customer must own a pair of Nike+ trainers (Nike+Air Zoom Moire), an iPod and the Nike+iPod sport kit which is what connects the trainers to the iPod. It is connected via wireless receivers. The idea was realised when Apple CEO Steve Jobs conducted research that showed 50% of the 50 million who bought iPods last year used them during a workout. Both companies define their core markets by lifestyle, (Kraft, 2006). Nikes target audience a sports culture and for Apples target audience it is the creativity culture. Both have come together to create a new profile, thus being the lifestyle and technology that has founded the partnership. The two huge brands have come together to create a fusion brand that will attract massive attention. Coca-Cola: Coca-Cola and iTunes teamed up to promote the release of a coke branded music website that had iTunes services integrated into the website. The website would be available across Europe and allow viewers to see the latest up and coming artists and to download podcasts from iTunes. Were excited to announce this partnership with AppleTogether we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience every day. (Dominique Reiniche, president of Coca-Cola European Union Group, 2006) 70 million free songs would be downloaded from iTunes in the promotion due to special codes printed on coke bottles. The strategic decision was made by Coca-Cola to join with iTunes because of the failure of its own digital downloading website MyCokeMusic, which lost out to iTunes quite badly. The alliance means that Coca-Cola can sell music but it is only iPod compatible due to DRM restrictive measures. Network Operators:Apples strategy was potentially to play the network operators off each other to ensure they got the best deal possible. Apple decided to go for the biggest operators in each of the countrys that they were supplying the phone in: UK O2; France Orange; Germany T-Mobile. O2 secured their deal by offering 40% of any revenues made from the iPhone and possibly more in commission and other areas. The tactics employed have left Apple highly unfavourable with other Network operators. (Wray, 2007) Complementors: It is the complementors who add the value to a company without there actually being agreements or strict negotiations. Companies such as SonyBMG, EMI, Universal and Warner all benefit iTunes because obviously if it wasnt for these companies iTunes would not function as well as it does and would not generate anywhere near the amount of money that it currently does. Ultimately, Steve Jobs listened to the concerns that music companies had regarding illegal downloading, piracy etc. He came up with the idea for iTunes and this was basically an external source for music companies to make money in the digital downloading industry with minimal effort. It wasnt strictly a way of how it would help Apple, but how it would help the music producers and the industry. Therefore the collaboration of iTunes with the big players in the music industry complemented each other. 9. SWOT-Analyses: Strengths: Apple is the clear market leader in the music downloadand steady financial performance. Revenues have grown from $5,742 million in 2002 to $19,315 million in 2006 and the companys net profit has increased from $65 million in 2002 to $1,989 million in 2006 (Datamonitor, 2007). Steady financial growth shows the good financial state of the company and builds the base for future growth and expansion. Also, the company has a very strong branding and enjoys a high level of brand recognition and brand awarness that allows the company to differentiate its offers and stimulate sales. Another strengths of the company is defined by its successful distribution of the iPod and its software iTunes. With every iPod sold, the consumer automaticaly installs iTunes on his pc, as it is only possible to download music from Apples original software to an iPod. Moreover, Apple procucts are being considered as hip, stylish and fashionable which is increasingly becoming important for consumers. F urthermore, Apple devices and software attract customers for their convinience, their ease of use and for always being up-to-date with the newest technology. Apple has also collaborated with large brand companies like Nike, Starbucks, CocaCola and Google,which has had beneficial impacts on both Apple and their partners and has created a new profile, e.g. linking sports and music culture. Weaknesses: First off all there is to say that although the interconnection between the iPod/iPhone and iTunes has been a key factor to Apples success this restriction could become a problem in the future, as more and more customers are looking for devices and online portals that allow them to download MP3s to any MP3 capable device. Moreover, Apple has only a very limited offer of DRM-Free tracks on iTunes, which can be defined as a strong weakness since an increasing number of customers fancy DRM-Free downloads. Another weakness for Apple lies in its pricing, especially for its iPhone. A Mintel research about the mobile phone market in the UK defined pricing and costs to be the most important factor when it comes to purchasing a phone (Mintel, 2007). Also, the iPhone currently doesnt allow the costumer to directly download files to the mobile, which, compared to the new Nokia N-Series, is a enormous weakness, since it could prevent customers to buy the Apple device and go for the N okia handset instead. This could lead to a loss of Apples market share to its competitor Nokia. Also, technically, the iPhone isnt quiet as good as its competitor the Nokia N95, as it runs on a slower mobile data service and comes only with a 2 Megapixel camera. Another weakness for Apple is, that theyve only chosen one operator in each country where the iPhone is available and thus has restricted the consumers choice of network operators. Threats: The comanys biggest threat probably constitutes the entrance of Nokia into the digital download market. By providing the opportunity to directly download files to a handset device, Nokia could gain some of Apples a market share in the digital download market, since customers are increasingly fancying mobile downloads that dont restrict them to a bulky pc or laptop. The mobile download market is one of the most opportunity-rich markets the world has ever seen, as Nokias Chief Executive Olli-Pekka Kallasvuo states (Halper,2007), and if Apple doesnt catch up fast on this opportunity it is running risk to loose its superiour market position to Nokia. Another threat for Apple constitutes the launch of online portals that are specialized in marketing DRM-Free tracks. More and more customers are looking for music that doesnt restrict them to a certain number of copies or to a special device as it is the case with iTunes and the iPod. Although Apple is currently trying to improve it s choice of DRM-Free tracks, it still lacks the greater choice and lower price of companies such as Amazon which could lead to custmers switching over from Apple to those in terms of DRM more convinincing sites. Also the threat of illegal download sites would have an negative impact, due to the availability of free digital content that could sway customers away from Apples iTunes. Opportunities: Although currently especially the youth customer segment is seen as the major target group for downloading, as these customers seem to be less restrictive towards new technologies, providing more substantial and sophisticated products and services for older and wealthier people could proof very profitable for Apple. With the launch of its iPhone Apple has already done an important move into the mobile phone market that might allow the company to challenge its biggest threat Nokia on their home market. As more and more customers are increasingly becoming aware of innovative techologies and of the benefits arising out of Internet downloading Apple should now take advantage of the great opportunities arising from the fast growing mobile phone download market by making its services directly downloadable to its iPhone as its rival Nokia has already done. Also, the upcoming change in the digital download industry towards ad-supported content could be an opportunity for Apple , if the company manages to strike advertising deals with companies that allow Apple to offer services for free to customers who agree to watching ads. This could bring a whole new bunch of customers to the company. Although these customers wont have to pay for the add-supported services, they will probably buy an iPod or an iPhone or another Apple hardware device. 10. 1 About Nokia: Although having its origins in the wood-pulp industry the finnish handset manufacturer Nokia has become a global leader in the manufacturing of mobiles and mobile networks and is now the market leader in the mobile phone market with 36% of the worlds market share. In 2006 the company sold 290 million units and therefore it sells more phones than its three nearest competitors combined. More recently the company has made a move into the mobile download market, which was considered by Nokias president and chief executive Olli-Pekka Kallasvuo to be one of the opportunity- rich markets of all time (Fildes, 2007), by launching its new multimedia online portal Ovi, which consists of the three components Nokia Music Store, N-Gage Service and Nokia Maps and acts as gateway for consumers to Nokia services. The company has done this as an answer to the announcement of Apple that it would launch a new iphone and therefore enter the mobile phone market, which constitutes a serious threat to the f innish handset manufacturer in its home market. Nokia is now going from a purely hardware-driven company to the service sector and is becoming a player in the multimedia solutions market. 10.2 Nokias Mission Statement: Nokia focuses on bringing people together by providing consumers with human technology that fulfills peoples need to communicate and share. Nokia aims to provide technology that is intuitive, beautiful and a joy to use. The companys strategy relies on growing, transforming and building its business to ensure its future success and it sees the internet as its main quest, due to the continously changing communications industry with the internet at the center of this transformation. The companys vision is a world where everyone can be connected. 10.3 Nokias new N-Series compared to Apples iPhone: Nokia has launched its new N-Series which consists of the totally new N81 device and an upgrated version of its flagship N95. The N81 is a music-orienated handset which enabels the consumer to directly download songs from the Nokia Music Store to the mobile. This opportunity makes the handset superior to Apples new Iphone as consumers no longer rely on a PC or iPod but can directly download their files to the mobile. The N81 has a 8GB memory with the capacity to store 6000 music tracks, which is about the same as the new Iphone, and it uses a 3G connectivity. The Apple iPhone uses a slow mobile data service called EDGE and that makes it about four times slower than the N81. The new N81 will cost about EUR 360 and is therefore slightly cheaper than the Apple iPhone which comes about EUR 399. The upgrated version of Nokias flagship N95 is being marketed as a multimedia device and could take on the highly praised iPhone. It comes with 8 GB of storage, a 2.8 inch screen and 3G connectivi ty and will feature a 5 Megapixel camera, which is a lot, compared to the rather dissapointing 2 Megapixel camera of the iPhone. The N95 costs about EUR 419 and is therefor sligthly more expensive than the iPhone. Technically the Nokia N-series appears to be better than the Apple iPhone since it offers a faster connectivity and a better camera but what makes it really superior to the iPhone is the fact, that the consumer can download files from the Nokia Music Store directly to the mobile. Still the highly anticipated iPhone looks more fashionable and its got the greater consumer attention since many costumers are already familiar with the Apple iPod and Apple iTunes and cant wait for the

Kass and Genetic Technology :: essays research papers

Unregulated Genetic Technology Threatens to Dehumanize Society When James Watson and Francis Crick discovered the structure of DNA in 1959, they could not have known that their discovery would one day lead to the possibility of a human factory that is equipped with the capabilities to mass produce perfectly designed, immortal human beings on a laboratory assembly line. Of course, this human factory is not yet possible; genetic technology is still in its infancy, and scientists are forced to spend their days unlocking the secret of human genetics in hopes of uncovering cures for diseases, alleviating suffering, and prolonging life. In the midst of their noble work, scientists still dream of a world—a utopia—inhabited by flawless individuals who have forgotten death and never known suffering. What would become of society if such a utopia existed? How will human life be altered? Leon Kass, in Life, Liberty and the Defense of Dignity: The Challenge for Bioethics, acknowledges genetics technology’s greatness, and applauds it for its invaluable, benevolent contributions to mankind. However, Kass argues that if left to their devises and ambitions, geneticists—with the power of their technology—will steal away society’s most precious asset; genetic technology will rob society of its humanity. Genetic technology can, and will, achieve great things, but unless it is regulated and controlled, the losses will be catastrophic and the costs will far exceed the benefits. The age of genetic technology has arrived. Thanks to genetic technological advancements, medical practitioners, with the help of genetic profiling, will be able to better diagnose patients and design individual tailored treatments; doctors will be able to discern which medications and treatments will be most beneficial and produce the fewest adverse side effects. Rationally designed vaccines have been created to provide optimal protection against infections. Food scientists have hopes of genetically altering crops to increase food production, and therefore mitigate global hunger. Law enforcement officers find that their job is made easier through the advancement of forensics; forensics is yet another contribution of genetic technology. Doctors have the ability to identify â€Å"high-risk† babies before they are born, which enables them to be better prepared in the delivery room. Additionally, oncologists are able to improve survival rates of cancer patients by administering ge netically engineered changes in malignant tumors; these changes result in an increased immune response by the individual. With more than fifty years of research, and billions of dollars, scientists have uncovered methods to improve and prolong human life and the possibilities offered by gene therapy and genetic technology are increasing daily.

Pets.com Case Analysis Essay

INTRODUCTION In this report I will analyse Pets.com’s short lived success as America’s number one online supplier of pet foods supplies and accessories. I will also identify what actually went wrong and present a refreshed offensive marketing strategy to the board of the company. It was unbelievable how a public listed company led by some of the world’s best business executives, draped by all the funds that any company in the world would envy, partnered with the world’s number one e-commerce company and became America’s pet industry icon can lose everything in less than two years after its first introduction. In my opinion some of the major factors that contributed to Pets.com failure were: 1. Bad strategic decisions made by the previous leadership including underestimating the cost of operations and overspending on marketing. The management was so obsessed grabbing the market share but at the same time losing their focus altogether on their actual goal and objectives, which is generating revenue for the company and become profitable to ensure sustainability. 2. Despite its success in building brand recognition, Pets.com overestimated the market trend and power of the internet. They were also overconfident in estimating the market real potential and risk due very shallow and weak market research. When everyone was rushing to jump onto the internet e-commerce guaranteed-for-success bandwagon, Pets.com did not realize pet business was not that simple but in fact more complicated compared to selling books and clothes online. After all the costly marketing promotions and advertisements, overnight popularity, having the most complete online product offerings and latest technology at their disposal, still in the end Pets.com failed to show much added value and differentiators in the eyes of the customers. 3. Completely ignored the power of traditional brick and mortar business model. Pets.com failed to understand their rivals strengths and weaknesses well. Better customer care, satisfying personal shopping experience and fast  delivery are some of the advantages physical stores had over online pet portals. Pet owners appreciation of these traditional values affected typical pet-owners’ readiness and willingness to completely abandon their friendly and trusted around-the-corner neighbourhood pet store. COMPETITOR ANALYSIS The previous company did not bring up a good proposal in opposing its competitors. It was so obvious that they ignored the fact that traditional pet store was very much controlling the pet food and supplies market. Underestimating the strengths and advantage of their more traditional brickand-mortar based rivals like Petstore, Petsmart and Petopia was the first biggest mistake they had done. Competitor Analysis  Petopia.com 1. Heavily funded by Petco, market leader in pets accessories and supplies industry 2. Well established physical stores plus e-commerce business model 3. Leverage on Petco’s good and well known reputation as supplier of quality pet products and its commitment to animal care. 4. Petopia will gain invaluable access to Petco’s extensive network of chain stores which both companies can cross-promote each other: a. Have nationwide coverage with 465 chain stores all over US b. Strong international presence with 100 stores globally 5. Potential Pes.com future international expansion thru strategic alliance with another major investor Groupe Arnault (linked to renowned LVHM Moet Henessey Loius Vuitton) PetSmart.com 1. Already a successful brick and mortar business on its own right. Considered as Petco’s main brick and mortar competitor 2. Joint venture with e-commerce entrepreneur Bill Gross of Idealab become direct competition to Pets.com-Amazon’s team up. 3. Well established physical stores plus e-commerce business model 4. Strong back-end warehouse and delivery systems with already 500 stores nationwide and 100 outside US. 5. Strong brand name, marketing clout, close vendor relationships and  efficient product portfolios and fulfilment systems that would greatly benefit their online business. Petstore.com 1. Funded by venture capital firm Battery Ventures 2. Rely entirely on the power of e-commerce. Work on the same business model as Pets.com, establish a leadership position with ‘category killer’ domain name 3. Just like Pets.com, Petstore relied heavily on advertising and promotions 4. No physical store establishment At the end of the day, after the big dotcom bubble burst, only Petopia (now owned by Petco) and PetSmart survived. Petstore and Pets.com itself succumbed to the dotcom bubble burst. Two most obvious factors that set apart the two victors and losers are: 1. PetSmart and Petopia had a strong back-end warehouse backing and chains of physical stores that in the end reduce distribution costs, storage, ensure satisfactory delivery period and value-add traditional shopping experience and satisfaction. Unlike the two, Pets.com and Petstore.com relied entirely on the internet of which later compromised basic pet owners’ needs and customer satisfaction. 2. Pets.com and Petstore relied heavily on funding from venture capital firms while Petopia and PetrSmart already have strong infrastructures and customer network they can always depend on if anything goes wrong over the internet. This proves deadly when Pets.com failed to gain enough added capital injection to save them from becoming dotcom bubble’s biggest casualty. It is very important for us to re-align our goal and strategically repositions ourselves in this industry. The following SWOT analysis shall analyses our key strengths and weaknesses. Pets.com’s SWOT Analysis STRENGTH 1. Huge cash to spend. Heavily funded. Backed by Amazon.com. 2. Direct access to Amazon.com’s network resources and e-commerce skills and expertise, so technology skills and know-how is not an issue. 3. Strategic alliance with Yahoo!, GO.com (Disney), Discovery TV network (Animal Planet) and association with the American Veterinar Medical Foundation can be a very strong network positioning strategy. 4. Pets.com is the most recognizable domain name, highly visible website with most comprehensive website content and best design. Pets.com website is so popular in the internet and mainstream media that at one time becomes the most visited pet supplies website in the world. 5. Most competitive price and service offerings (plus free delivery). Able to offer quality products of which becoming today’s key plus factor to the passionate middle-class and high income pet owners. 6. Largest stock keeping units (SKUs) in America to ensure reliable supply and on time delivery to customers. WEAKNESS 1. Competitors offer similar products. Pets.com still could not find key market differentiator. 2. Huge expectation on online marketing and promotion. Specialized team to maintain up-todate and latest website content and information may incur increasing administration costs. 3. Pets.com have weak brand name as compared to more established rivals. 4. Pets.com don’t have physical stores presence nationwide and globally. 5. Reliability and security on the internet can halt and even destroy online business almost overnight. 6. High transportation costs and insurance liability due to free delivery policy to customers regardless location 7. Geographical factors, warehouse location and distance may result to 2-3 days for orders to reach American homes OPPORTUNITIES 1. Pets.com can leverage further on Amazon’s full potential-market penetration and trustworthy e-commerce reputation 2. Can take full advantage on average American pet owners passion and spending habits on pet food and supplies 3. The right time to tap into the world’s fast growing and lucrative national and international markets. 4. Can take advantage on the fact that most trusted and high quality pet foods are produced in the US 5. Can take advantage on average American pet owners’ hectic lifestyle. Promote cost and time saving. 6. Average American pet owners are economically stable. Price is not a big issue. 7. Develop own brand name and proprietary products THREAT 1. There will always be a better competitors’ website content and offerings 2. Don’t underestimate internet capabilities-consider problems at remote sites and countryside 3. Simpler user-friendly blogs, mobile applications and smartphones can replace website 4. Increasing transportation and shipping costs 5. Transportation risk-lost and damage 6. Internet customer bad experience, unfavourable comments and reviews can sabotage any 3  online business that is not ready and fully prepared 7.Growing e-commerce safety concerns can influence internet users to just browse and shop at competitor’s outlet 8. Competitors physical stores at almost US neighbourhoods-providing more human approach (touch and feel) and faster delivery time 9. Hard habit to break-still many pet owners prefer visit local neighbourhood stores than buying online 10. Competition by any brick and mortar neighbourhood establishment Pet supplies are not books. People only order pizzas online-Amazon.com strategy may not work at certain environment and condition. Pets.com need to show better  value-add and pull-factor. SEGMENTATION ANALYSIS Pets.com have the best products to offer and the technology to drive this online business model to success, but in the end not understanding the consumer’s real needs, behaviour and spending habits can prove vital to the company’s survival and relevancy. According to study reports by The NPD Group, Inc. and Media Metrix (NASDAQ: MMXI), 75% of pet owners who access the Internet are aware of online pet stores, up from 55% in September 1999. Twenty-seven percent have shopped at an online pet store, while 14% made an actual purchased at an online pet store. Study confirms that almost three times as many pet owners become aware of online pet stores from television advertising compared to last year, while fewer are learning about sites from surfing the Web. Though television advertising in the category is growing, consumers are still more likely to find out about pet e-tailers from some online source, such as clicking on a banner ad or direct link from another site. The good news for marketers is that while category penetration is still low, customer satisfaction is high. Among the 14% who have purchased, a whopping 97% of them are satisfied with their buying experience. More than two-thirds reported being very satisfied (68%), up from just over one-half in September of 1999 (53%). The majority of consumers who have shopped at pet store sites said they are likely to shop again in the next three months (59%), and half would make a purchase sometime in the future (49%). Not surprisingly, those consumers who are very satisfied with their buying experiences at online pet stores in general are much more likely to make a purchase in the future than those who have not. The Pet Industry In 1998, pet industry is a US53billion a year marketplace. Worldwide estimates run about $51 billion, and growing at a rate of about 15 percent a  year. By the end of 2004, online pet-product sales alone should total more than $4.5 billion. Pet food, accessories and supplies tops US household shopping list with Pets leading with USD23 billion a year, Toys US21billion a year. Music recording US13 billion a year and Retail books at US 12 billion a year. Expert prediction is the pet industry may grow to US28billion a year business by 2001. 1. 60% of American households own at least one pet and 40% own more than one pet. Statistics in 1999 shows 53 million are dogs and 59 million are cats. 2. American families with children age 5-15 likely to own pets and families with children younger than 18 will grow over the next several years 3. Even though online shopping for pet foods and supplies are still new to the consumers, nearly 30% of internet users purchase online pet products. Pet owning households wealthier than average thus able to spend more on pets (65% household earning US60000 or more are pet owners). Almost two-thirds of all American households have at least one pet, and that translates into an estimated $23 billion a year in pet expenditures in the U.S. alone. 4. Veterinary,boarding,grooming,training yielded higher margins. 5. Most pet owners buy on impulse during regular shopping trips and they are less price sensitive 6. US pet owners sought veterinary care at least once a year of which 92% are on dogs and 78% on cats care. Between 1991-1999 US vet expenditure grew 9.5% annually 7. By mid 1990s supermarket pet food began losing market share amid growing concern for pet welfare and nutrition. Non-premium low nutrient levels supermarket brands hold 55% of market share mostly thru grocery and convenience stores. They anyhow demonstrate slow annual growth and small gross margins. Premium levels on the other hand promote healthier diet but risk restricted distribution. From 19940-1999 they contributed to 18% annual growth and own 25% of market share. 8. Supermarkets prefer to stock profitable goods but they face problem with space to store bulks. Pet supply stores on the other hand have the storage advantage. Despite that brick-and-mortar margin still low between 2-4%. 9. Internet and retail commerce trends shows estimated 97 million households are using internet worldwide. By 1998-60% households on internet at least once a day compare 35% year before. Surfing the internet has become part of part of daily American life. In 1998 internet companies in the US generated USD301.4 billion revenues from the internet and internet commerce alone contributed 1/3 of total revenue equals to USD101.9 billion 10. Even though pets product online just started in 1999, survey shows high level of satisfaction among online shoppers. More than half of 30% internet users purchase online pet products, more than half very satisfied. Survey shows: a. 68% are females b. 40% bought toys for pets online c. 30% bought foods/treats d. 26% non-food accessories e. 17% health products 11. The main reasons why they buy online was convenience but experts claim it is limited to small market only and it is also outweighed by higher costs and longer waits. THE MARKETING OFFENSIVE When more than one company offers the same kind of product, each company only receives a percentage of all sales of that kind of product. This percentage is called a â€Å"market share,† and any effort to take some of the market share away from one company and bring it to another is called an offensive marketing plan. Marketing is all about building relationships. It’s about educating (and maybe even entertaining) your customer. While we must not deny the growing influence of the internet, Pets.com must not underestimate the power of traditional pet business model. Alternative strategies that could improve Pets.com: 1. Decrease the advertising and marketing budgets a. This will create opportunity to relocate funds elsewhere such people development and customer care b. Ability to make-up for low sales volume c. Wasting less money on expensive marketing promotions 2. Open warehouses and brick-and-mortar establishments to increase distribution a. Ability to ship products in shorter distances to reduce transportation costs and risks b. Provide faster delivery time may increase competitive advantage c. More readily available products for easier delivery or for exchanges 3. Redo pricing structure for more competitive prices a. Make profits on the product not on the inflated shipping costs b. Pets.com can offer ‘free shipping’ promotions without selling at price below costs c. Consumer’s assurance on Pets.com product quality will keep existing customers and introduce new ones. Customer satisfaction leads to customer loyalty. 4. Invest the use of new media such social networking and blogs. This may attract younger generation of pet owners 5. Introduce subscription and loyalty program. Other than improving customer retention it can also be used qualification tools to offer free delivery or charge based on geographical location and distance. 6. Improve Pets.com brand name. Association with Amazon and Animal Planet may prove very useful in attracting loyal fans. 7. Collaboration with vets and animal clinics promoted as local distributors can reduce delivery time and stock availability. 8. Identify specific target groups. For example individual consumers will more readily use products used by government facilities and pet care professionals. CONCLUSION The failure of Pets.com was not because the online business model. In fact it was more to mismanagement of funds, business planning based only on short term analysis, poor market understanding and research, underestimating  traditional rivals and overestimating the power of internet. It was a classic case of bad strategy. The failure to face the challenge. â€Å"If you fail to identify and analyse the obstacles, you don’t have a strategy. Instead, you have a stretch goal or a budget or a list of things you wish would happen.† Pets.com was an early entry in the immature online shopping industry and was uncertain whether a substantial market niche even existed. No independent market research preceded the launch of Pets.com. Instead, the management chose a â€Å"land grab† strategy focused on increasing its market share then finding ways to make a profit. The â€Å"land grab† strategy presupposes that your market is large enough or will grow fast enough so that revenue allows a profit before seed money runs out. Pets.com wished that it would magically become profitable while it waited for the market to mature. During its first fiscal year (February to September 1999) Pets.com earned revenues of $619,000, yet spent $11.8 million on advertising. It failed to realize its problem would not be gaining market share, but generating revenue to sustain it until it could place adequate resources into market share focused strategies. Mistaking goals for strategy. â€Å"Create the conditions that will make the push effective, to have a strategy worthy of the effort called upon.†Ã‚  When the company did turn its focus to its business model, it created unrealistic conditions in which to operate effectively. For example, Pets.com offered a guaranteed $4.95 shipping to anywhere in the United States. Unfortunately, Pets.com initially only had one distribution warehouse in California and every shipment to the East Coast cost more than $4.95 and therefore shipped at a loss. It lost money on nearly every sale because, even before the cost of advertising, it was selling merchandise for approximately 1/3rd the price it paid to obtain the products. During its second fiscal year the company continued to sell merchandise for approximately 27% less than cost. The company had it sites on being the number one online pet supplier but failed to leverage key strengths to build on other than a very costly push for brand recogn ition. Bad strategic objectives. â€Å"A scrambled mess of things to accomplish—a dog’s dinner of goals. A long list of things to do, often mislabeled as strategies or objectives, is not a strategy†¦Good strategy, in contrast, works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes.† As I researched Pet.com history, I was amazed by the number of â€Å"strategies† the leadership claimed. Not all inclusive, CEO Julie Wainright and executives focused on numerous initiatives in an attempt to stand out from the competition. 1. Strive to offer a huge variety of product offerings; it listed more stock keeping units than any other online pet supplier 2. Offer abundant editorial advice from veterinarians, animal lawyers, breeders, scientists, and pet experts 3. Extend its brand offline in the Pets.com print magazine 4. Develop and offer its own proprietary brand of Pets.com pet supplies 5. Acquire a key competitor, Petstore.com 6. Create alliances to allow Pets.com to offer animal health insurance, be the featured petstore on the Yahoo! link to pet health advice, be a part of the Go.com (Disney) network, and establish charitable foundations. These all seem like good objectives, if focused on one at a time. They also seem like objectives fueled by capital but not sustained by revenues. The management of the company appeared so focused on several objectives that it never developed a solid business model focused on being profitable and generating sustainable returns. Fluff – â€Å"Superficial abstraction†¦designed to mask the absence of thought.† According to analyst Jacques Chevron, â€Å"Pets.com failed to give its prospective customers a reason for its existence. Its tongue-in-cheek advertising claim (â€Å"Because pets don’t drive†) seemed like an  admission of its lack of a reason for being.† Pets.com seemed focused on being the most comprehensive site for pet owners that it failed to be  successful in any of its objectives. While it continued to claim it was the one-stop site for all pet needs, it never established a reputation as being good at anything other than advertising. Bibliography 1. Pets.com: Rise and Decline of a Pet Supply Retailer by Dr Omar Merlo 2. The Rise and Fall of Pets.com: †Because Pets Can’t Buy† by Cara L.O Peters (University of Georgia) and Marilyn J. Okleshen (Minnesota State University) 3. Pets.com failure and its causes http://my-espace09.blogspot.com/2009/01/petscom-failureand-its-causes.html 4. Pet & Pet Supplies Stores Industry Statistics Research Report – Anything Research 2010. 5. US Pet Market Outlook – Packaged Facts 2009.